NEWS AND EVENTS
The Taste of Uruguayan Beef Wins Over Miami
From September 14 to 16, Uruguay Meats participated in the Americas Food & Beverage Show 2026 , one of the leading food and beverage trade shows in the United States, bringing together producers, distributors, importers, and buyers...
The Taste of Uruguay at the Famous Food Festival in New York
From June 19–21, 2026, Uruguay Meats proudly participated in the Famous Food Festival, one of New York's premier traveling food festivals, held this year in Long Island. Featuring more than 100 food vendors, live cooking demonstrations, and renowned chefs, the...
NEW EUROPEAN CAMPAIGN LAUNCHED: “URUGUAY BEEF – MADE UN NATURE”
Uruguay Beef launches its new European campaign in Germany: “Uruguay Beef — Made in Nature”. This initiative aims to showcase the authentic origin and unique attributes of Uruguayan beef to the global market. This campaign directly addresses the evolving demands of...
Uruguayan Meats Showcased at SIAL CHINA 2026
From May 18-20, 2026, SIAL China —one of the world’s leading food and beverage trade shows —took place in Shangai. Uruguay Meats once again participated in the event, reinforcing its long-standing presence and commitment since 2004. Held at the Shanghai New...
Uruguay has strengthened its foothold in China with its participation in ANUGA Select China 2026
Following its participation in the latest edition of Expo Hainan, Uruguay Beef continued to strengthen its presence in China with its participation in ANUGA Select China 2026, one of the leading international food and beverage trade shows in the Asian market, with a...
Uruguayan meats shine at the FHA trade fair: a success in Singapore
Uruguay Meats once again seized the opportunity to consolidate its presence in one of the world’s most demanding markets. The fair took place from April 21st to 24th at the Singapore Expo in the city of Singapore. Considered a hub for the region, Singapore brings...
Uruguay Meats Strengthens Its Presence in China at Hainan Expo 2026 with Premium Uruguayan Meat
The 6th edition of the China International Consumer Products Expo (better known as the Hainan Expo) officially opened in Haikou. As one of China’s leading platforms for promoting consumer goods and international trade, this year’s edition also marks the first expo...
Uruguay Meats Hosts Exclusive Experience for International Haute Cuisine Chefs
Uruguay Meats led a unique experience for a select group of international chefs representing Uruguay’s three key export markets with the aim of strengthening the connection between the product and its origin while reinforcing its positioning in leading global markets....
Uruguay Meats Strengthens Its Presence in Germany Through Promotional Initiatives
Germany continues to consolidate its position as a strategic market for Uruguayan beef in Europe. In this context, Uruguay Meats—the sector’s promotional brand led by the National Meat Institute (INAC)—carried out a series of high-impact initiatives aimed at...
Uruguay Meats at Supermarket Trade Show: Uruguayan beef conquers the Japanese market
Uruguay Meats had a prominent presence at the Supermarket Trade Show 2026, held in Tokyo; one of the most important events for the food retail sector in Japan, which brings together approximately 80,000 industry professionals. The Uruguayan delegation featured a stand...
Uruguayan Beef Showcases Its Excellence on the Other Side of the World
With the aim of further strengthening the international positioning of Uruguayan beef in one of the most strategic markets, Uruguay Meats participated in the 2026 Gulfood edition, the Middle East’s leading food and beverage trade fair. The event took place from...
A Delicacy on the Tongue. A Treasure of Origin: Uruguay Beef Redefines the High-end Beef Experience
Recently, Uruguay Beef officially unveiled its new brand concept, “A Delicacy on the Tongue. A Treasure of Origin” to Chinese consumers. More than a slogan, it represents a promise of authentic flavor rooted in Uruguay’s pristine grasslands—bringing Chinese households...
Brazilian Chefs visit Uruguay to discover the quality of uruguayan lamb and Its production process
In early December, Uruguay Meats welcomed a delegation of nine chefs, grill masters, and journalists from São Paulo, Rio de Janeiro, and Porto Alegre, key cities in the promotional campaign for Uruguayan lamb in Brazil. The purpose of the visit was to strengthen ties,...
Uruguay Meats welcomes chinese chefs to strengthen the positioning of uruguayan beef
From November 24 to 30, Uruguay hosted the second edition of a visit by a delegation of chefs from China, comprising ten professionals from the cities of Shanghai, Shenzhen, and Guangzhou. This initiative forms part of the positioning and expansion strategy of the...
Uruguay showcases its premium meats in China at CIIE and FHC 2025
INAC led the promotion of Uruguayan meat in Shanghai, strengthening institutional and commercial ties while receiving recognition for its track record. The National Meat Institute (INAC) reinforced Uruguay’s presence in the Chinese market through a strong...
Uruguay Meats at Anuga 2025, Europe’s Leading Food and Beverage Trade Fair
Anuga 2025, the world-renowned food and beverage trade fair, took place recently in Cologne, Germany. Recognized as one of the most important global events in the sector, it brings together key industry players to showcase innovation, exchange ideas, and celebrate...
Uruguayan meat stood out at the APAS SHOW2025 in Brazil
Uruguay Meats, through its sector brands Uruguay Beef and Uruguay Lamb, proudly participated for the second time in the APAS Show 2025 - the largest food and beverage exhibition in the Americas and one of the most important global events for the supermarket sector....
Uruguay Meats strengthens the presence of Uruguayan meat at SIAL China 2025
From May 19 to 21, Uruguay Meats took part in SIAL China, Asia’s largest and most influential food and beverage trade fair, held in Shanghai for the 24th consecutive year. With over 180,000 professional visitors and thousands of exhibitors from around the world, the...
Uruguay Meats promotes Uruguayan meat in the Middle East at the Saudi Food Show
From May 12 to 14, Uruguay Meats took part in the third edition of the Saudi Food Show, the leading food and beverage trade fair in Saudi Arabia, held in Riyadh. Organized by the same creators of the prestigious Gulfood fair in Dubai, this event has become as key...
Uruguay Meats stood out at the FHA fair in Singapore withhigh-quality Uruguayan meat.
Uruguay Meats once again participated in the Food & Hotel (FHA) trade fair, held in Singapore from April 8 to 11. As Southeast Asia’s leading food and beverage expo, FHA brought together more than 1,500 exhibitors from over 50 countries, solidifying its role as a...
Uruguay Beef excelled at the Annual Meat Conference in the United States with Uruguayan meat
From March 24 to 26, Uruguay Beef proudly showcased the excellence of Uruguayan meat at one of the most important events in the U.S. meat industry - the Annual Meat Conference 2025 (AMC), gathering in Orlando, Florida, more than 2,500 professionals from across the...
Chinese Chefs Visit Uruguay to Promote Premium Uruguayan Meat
As part of its global expansion and positioning strategy in the Chinese market, the National Meat Institute (INAC) has launched a campaign to promote Uruguayan meat and highlight its reputation as a high-quality, premium product. The initiative, driven under the...
Uruguay Showcases Premium Beef and Lamb at Gulfood 2025 in Dubai
Uruguay Meats proudly participated once again in Gulfood 2025, held from February 17 to 21 at the Dubai World Trade Center. For Uruguay, this event represents a key opportunity to strengthen its footprint in the Middle Eastern market. The United Arab...
Uruguayan beef at CIIE- China International Import Expo
Metadescription: Uruguay Meats participated in CIIE- China International Import Expo- one of the most relevant trade shows for the import of products in China Uruguay Meats participated in CIIE- China International Import Expo- one of the most relevant trade...
Reception for importers in the United Arab Emirates
In April, INAC held a reception for Emirati buyers in Dubai at Mare by Bussola. At the event, the hosts offered a range of Uruguayan beef and sheep cuts at several stations. In the United Arab Emirates we show what exactly sets Uruguayan meat apart from any...
Uruguay Meats stands out with deforestation-free meat at SIAL Paris 2024
Uruguay Meats participated in SIAL Paris 2024, one of the world’s most important food and beverage trade shows. The European Union consolidates its position as the third most important destination for Uruguayan beef. In the last 5 years, Uruguay exported...
Uruguay bullish about GCC beef and lamb export prospects
As Uruguay bullish about GCC beef and lamb export prospects • Uruguay’s free-range, antibiotic and hormone-free, grass-fed, mandatory traceability, quality-certified Halal meat is key...
Uruguayan beef features at the “17th Annual Grand Hotel Media Banquet”
On February 27, the 17th annual Grand Hotels Media ceremony was held at the Bellagio By MGM Shanghai hotel. It is always organized just after the Chinese Lantern Festival (the 15th day of the first month of China’s lunar calendar) and is an annual high-level gathering...
Presence of Uruguay Meats at the ANUGA fair
INAC participated in the ANUGA fair that took place between October 7 and 11 in the city of Cologne, Germany, at the Koelnmesse exhibition center. Uruguay Meats had a 700 m2 stand at this edition, with two floors and tasting areas. The Uruguayan delegation was...
Uruguay present at the World Meat Congress in Maastricht, Netherlands
The role of meat in nutrition and society, animal welfare, sustainability and consumer trends were the main topics of the congress organized by IMS in which Uruguay participated with a team headed by the Minister of Livestock, Agriculture and Fisheries Fernando...
Week of activities in Qingdao, Chongqing and Shanghai, China
INAC participated in the China International Meat Industry Week that took place from September 20 to 24, where Victoria Cai, the head of the office in Asia, made a presentation on the meat industry in Uruguay in front of 1,000 people. Among those present was the...
First INAC promotional activity in Malaysia
Between September 12 and 15, the National Meat Institute participated with a 72 m2 stand for the first time in the Malaysia International Halal Showcase (MIHAS) in Malaysia, an event that brings together national and international suppliers of halal goods and...