Uruguay Beef launches its new European campaign in Germany: “Uruguay Beef — Made in Nature”. This initiative aims to showcase the authentic origin and unique attributes of Uruguayan beef to the global market. This campaign directly addresses the evolving demands of...
Germany continues to consolidate its position as a strategic market for Uruguayan beef in Europe. In this context, Uruguay Meats—the sector’s promotional brand led by the National Meat Institute (INAC)—carried out a series of high-impact initiatives aimed at...
Uruguay Meats had a prominent presence at the Supermarket Trade Show 2026, held in Tokyo; one of the most important events for the food retail sector in Japan, which brings together approximately 80,000 industry professionals. The Uruguayan delegation featured a stand...
Recently, Uruguay Beef officially unveiled its new brand concept, “A Delicacy on the Tongue. A Treasure of Origin” to Chinese consumers. More than a slogan, it represents a promise of authentic flavor rooted in Uruguay’s pristine grasslands—bringing Chinese households...
In early December, Uruguay Meats welcomed a delegation of nine chefs, grill masters, and journalists from São Paulo, Rio de Janeiro, and Porto Alegre, key cities in the promotional campaign for Uruguayan lamb in Brazil. The purpose of the visit was to strengthen ties,...
INAC led the promotion of Uruguayan meat in Shanghai, strengthening institutional and commercial ties while receiving recognition for its track record. The National Meat Institute (INAC) reinforced Uruguay’s presence in the Chinese market through a strong...
