On February 27, the 17th annual Grand Hotels Media ceremony was held at the Bellagio By MGM Shanghai hotel. It is always organized just after the Chinese Lantern Festival (the 15th day of the first month of China’s lunar calendar) and is an annual high-level gathering for China’s catering industry. The Bellagio hotel is considered a five-star luxury hotel.
The vice general director of the Shanghai Culture and Tourism Bureau participated in this edition, along with officials from the Shanghai government, the general managers of twenty hotel groups, such as Marriott International, IHG Hotels & Resorts, Accor, Shangri- La Group, Hilton, Hyatt Hotels Corporation, etc. Almost 300 people participated in this celebration.
The Consul General of Uruguay in Shanghai, Mr. Marcelo Magnou, participated in this event and gave a speech at the opening of the ceremony.
INAC has been the sponsor of the event and sponsored Uruguayan meat as the main dish of the banquet. They used the Uruguayan loin, of the Angus breed, finished with grain for 200 days. The meat was perfect and everyone present was surprised by the excellent flavor and tenderness of the meat.
INAC had a stand in the hotel lobby to display all the promotional materials and they also exhibited the wide steak and narrow steak cuts packaged with the country brand and Green Quality logo. Many people visited the stand, inquired about the characteristics of Uruguayan meat and were interested in tasting it. There were some restaurants that recognized the good quality of Uruguayan meat and consulted the contacts of local suppliers to buy the meat in small quantities to try in their restaurants.
INAC’s representative in China, Ms. Victoria Cai, introduced them to the attributes of Uruguayan meat and shared the list of local suppliers of Uruguayan meat for them to contact directly.
INAC was awarded as the 2023 outstanding collaborator of the organizer Grand Hotels Media at the celebration.
In the Year of the Dragon, there is an expectation that Chinese consumers will increasingly recognize Uruguayan meat.
