Uruguay Beef launches its new European campaign in Germany: “Uruguay Beef — Made in Nature”. This initiative aims to showcase the authentic origin and unique attributes of Uruguayan beef to the global market. This campaign directly addresses the evolving demands of...

From May 18-20, 2026, SIAL China —one of the world’s leading food and beverage trade shows —took place in Shangai.   Uruguay Meats once again participated in the event, reinforcing its long-standing presence and commitment since 2004. Held at the Shanghai New...

Following its participation in the latest edition of Expo Hainan, Uruguay Beef continued to strengthen its presence in China with its participation in ANUGA Select China 2026, one of the leading international food and beverage trade shows in the Asian market, with...

Uruguay Meats once again seized the opportunity to consolidate its presence in one of the world’s most demanding markets. The fair took place from April 21st to 24th at the Singapore Expo in the city of Singapore. Considered a hub for the region, Singapore brings...

Uruguay Meats led a unique experience for a select group of international chefs representing Uruguay’s three key export markets with the aim of strengthening the connection between the product and its origin while reinforcing its positioning in leading global...

Germany continues to consolidate its position as a strategic market for Uruguayan beef in Europe. In this context, Uruguay Meats—the sector’s promotional brand led by the National Meat Institute (INAC)—carried out a series of high-impact initiatives aimed at...

Uruguay Meats had a prominent presence at the Supermarket Trade Show 2026, held in Tokyo; one of the most important events for the food retail sector in Japan, which brings together approximately 80,000 industry professionals. The Uruguayan delegation featured a...

With the aim of further strengthening the international positioning of Uruguayan beef in one of the most strategic markets, Uruguay Meats participated in the 2026 Gulfood edition, the Middle East’s leading food and beverage trade fair. The event took place from...

Recently, Uruguay Beef officially unveiled its new brand concept, “A Delicacy on the Tongue. A Treasure of Origin” to Chinese consumers. More than a slogan, it represents a promise of authentic flavor rooted in Uruguay’s pristine grasslands—bringing Chinese...