INAC was present at Expo Prado with a renovated 360 square meter stand located in front of the arena, inspired by our connection with our countryside and its production.The core of INAC’s booth was designed to welcome visitors with a rich immersive experience that transported them to the origin of our countryside, its products and its people.Every day, in an open esplanade in front of the arena, a team of top chefs gave cuisine demonstrations. Lucía Soria, Sebastián Manito, Marcelo Bornio, Nacho Lacava and Sebastián Barcos worked with various cuts of different species, and every evening we celebrated around meat with live music.Our booth received 6 awards from ARU, which were the 2nd Grand Prix and the 1st prizes for creativity, innovation and technology, entities and organizations, and outdoor space, and the 2nd prize for the facade.Furthermore, INAC held lectures to exchange ideas and understand the challenges facing the beef industry and the role of meat in the well-being of people and our planet.
