Uruguay Meats led a unique experience for a select group of international chefs representing Uruguay’s three key export markets with the aim of strengthening the connection between the product and its origin while reinforcing its positioning in leading global markets....
Germany continues to consolidate its position as a strategic market for Uruguayan beef in Europe. In this context, Uruguay Meats—the sector’s promotional brand led by the National Meat Institute (INAC)—carried out a series of high-impact initiatives aimed at...
Uruguay Meats had a prominent presence at the Supermarket Trade Show 2026, held in Tokyo; one of the most important events for the food retail sector in Japan, which brings together approximately 80,000 industry professionals. The Uruguayan delegation featured a stand...
With the aim of further strengthening the international positioning of Uruguayan beef in one of the most strategic markets, Uruguay Meats participated in the 2026 Gulfood edition, the Middle East’s leading food and beverage trade fair. The event took place from...
Recently, Uruguay Beef officially unveiled its new brand concept, “A Delicacy on the Tongue. A Treasure of Origin” to Chinese consumers. More than a slogan, it represents a promise of authentic flavor rooted in Uruguay’s pristine grasslands—bringing Chinese households...
In early December, Uruguay Meats welcomed a delegation of nine chefs, grill masters, and journalists from São Paulo, Rio de Janeiro, and Porto Alegre, key cities in the promotional campaign for Uruguayan lamb in Brazil. The purpose of the visit was to strengthen ties,...
