Recently, Uruguay Beef officially unveiled its new brand concept, “A Delicacy on the Tongue. A Treasure of Origin” to Chinese consumers. More than a slogan, it represents a promise of authentic flavor rooted in Uruguay’s pristine grasslands—bringing Chinese households...
In early December, Uruguay Meats welcomed a delegation of nine chefs, grill masters, and journalists from São Paulo, Rio de Janeiro, and Porto Alegre, key cities in the promotional campaign for Uruguayan lamb in Brazil. The purpose of the visit was to strengthen ties,...
From November 24 to 30, Uruguay hosted the second edition of a visit by a delegation of chefs from China, comprising ten professionals from the cities of Shanghai, Shenzhen, and Guangzhou. This initiative forms part of the positioning and expansion strategy of the...
INAC led the promotion of Uruguayan meat in Shanghai, strengthening institutional and commercial ties while receiving recognition for its track record. The National Meat Institute (INAC) reinforced Uruguay’s presence in the Chinese market through a strong...
Anuga 2025, the world-renowned food and beverage trade fair, took place recently in Cologne, Germany. Recognized as one of the most important global events in the sector, it brings together key industry players to showcase innovation, exchange ideas, and celebrate...
