INAC participated for the first time in the FHA Food & Hotel Asia fair in Singapore, the most important in Southeast Asia, promoting Uruguayan meats with a 48m2 stand that offered tastings.
The fair received around 40,000 visitors, mainly from Singapore, Malaysia, Thailand, Indonesia, Vietnam, Thailand, Philippines, Australia, India, South Korea and Japan.
Two co-exhibiting plants abattoirs and INAC’s technical marketing team, including Promotion Specialist Cecilia Shaw and Market Access Analyst Victoria Barera, were present at the fair.